Electronic Music Information Official Bio (Updated On 2020.6.9)
“Electronic
Music Information”（电子音乐资讯） is an authoritative music media brand in China, which was
established on December 15, 2015. It’s also a diversified electronic music
brand. Started
in the new media era, but never stop at new media projects. As
of the introduction updates, "Electronic Music Information" （电子音乐资讯） has more than
320,000 followers on the WeChat Official Accounts Platform. It has released more than 3835
original articles that are copyright protected, totally reading number is more than 50
million, be reposted over 500,000 times, over 50,000 comments and over 400,000 thumbs up. On
other platforms, "Electronic Music Information" （电子音乐资讯） has over
100,000 followers.
So
far, the business of "Electronic Music Information" （电子音乐资讯） has been successfully involved in
new media, booking agency, artist management, record label, event promoter, shop, video
channel, 360 Deal company, etc. "Electronic Music Information" （电子音乐资讯）, which spans media
projects, is exploring more possibilities to cover the comprehensive skills of electronic
music.
In
the past four years, "Electronic Music Information"（电子音乐资讯） has created thousands of viral
articles (over 10,000 views), dozens of hot articles (over 100,000 views), with 370,000 views
of one single article record, average views of headline articles over 8,000, average views of
secondary articles exceed 2,000, single image article average views in January 2020
statistically over 10,000, the video playback number totaled more than 30 million
times.
It
is one of the important core of "Electronic Music Information"（电子音乐资讯） brand to ensure the
quality internally and stable daily quantity of articles up to the fifth year and ensure that
all articles are original In the new media section. In the brand concept of "Electronic Music
Information"（电子音乐资讯）, electronic music media should not only be an output point of hot news,
but also spread the culture of this field from different angles and dimensions, and balance
the development of various topics to achieve communication.
Uninterrupted
daily output among past four years and now for the fifth year is one way of the team persist
our workload and attitude. The range of our article topics is unlimited, including
introduction of news, recaps, hotspots,
artists, music genres with their cultural involutions, recommendation of
labels/events/tracks, music industry, general music knowledge, unpopular and popular music
knowledge, common sense, international score reports, the modes and skills in music
industry, etc.
"Electronic
Music Information"（电子音乐资讯）was founded by David Yandrin sole proprietorship, a senior media
professional. It was originally fully operated by individuals. Later, due to the expansion
of the brand array and the increase of workload, it added staff and set up individual
businesses, later
another limited company was registered. "Electronic Music Information"（电子音乐资讯） attracts
full-time or part-time writers of elite level with a very high degree of strictness, and
puts knowledge reserve and information amount, professional and readability from the
perspective of music media in the first place, and requires good writing skills, maintain
brand tone and style at the same time.
“Electronic
Music Information”（电子音乐资讯） keeping intensive cooperation with lots of event promoters in the
whole world. Including the world famous music festivals, warehouse parties and club shows.
The cooperation we had accomplished is not less than 600 cases in the past four years,
moreover, there is a set of clear auditing mechanism for content, category, cooperative
brand, article creation, in
every way it’s different from the chinese so-called "marketing accounts".
"Electronic Music Information"（电子音乐资讯） has been supported by many
overseas DJ/producers and their teams, and has held exclusive interviews in China. Previously
interviewed DJ/producers around the world includes but not limited to Steve Aoki, Zhu, Draft,
Perc, Mark
Villa, Quintino, Alan
Walker, K-391, Shogun, Lost
Frequencies, Keys
N Krates, UZ, DKA, HEYZ, Said
The Sky, G
Jones, Herobust, SKISM, Rhett, Carta, Curtis, DJL, Yuan, PILLZ
Artists, Unknown
Planet, MICHEAL
QI, LICHEE, MIKVH, Yaakov, XING
KONG, KOOOZ,
etc.
图片来自明日传奇
图片版权属于原主
In
addition to new media, “Electronic Music Information”（电子音乐资讯） initiates offline performances
not frequently. Since 2016 has Electronic
Music Information Anniversary Party, Electronic
Music Information 2nd Anniversary
Party, Electronic
Music Information 3rd Anniversary
Party, Electronic
Music Information 4th Anniversary
Tour, Code
Future Warehouse Party,
brought Virtual Riot, Bare Noize, Terror Bass and other overseas DJs/producers to China, and
provided a showcase for many Chinese talents.
Starting
from 2017, "Electronic Music Information"（电子音乐资讯） is no longer limited to WeChat Official
Accounts Platform, but to more platforms, such as signing in Netease Cloud Music account, with
the same name as "电子音乐资讯",
and the completion of brand certification in 2019.
In
April 2018, "Electronic Music Information"（电子音乐资讯）set up "Electronic Music Information Radio"
on Netease Cloud Music, widely collecting contributions from DJ/producer guest mix, adopting
high quality guest mix exclusively released on radio, dabbled in at least dozens of electronic
music sub-genres. As of the introduction updates, the station has released 61 mixes, attracted
more than 14,000 subscribers, got more than 400,000 plays.
In
September 2018, "Electronic Music Information"（电子音乐资讯） was invited by Tencent QQ music
official to enter QQ music platform one year later, and completed the official certification
in the first time, presses to QQ music users a variety of genres of global electronic music
videos daily. It has been observed that EDM types of presses are still the most popular in the
QQ music community, but it is not easy to build the right perception of electronic music in QQ
music.
In
October 2019, "Electronic Music Information"（电子音乐资讯）entered “Douyin” (Chinese Tik Tok) in the
spirit of doing the opposite, and be sure to change the misunderstandings of electronic music
and the abnormal information of Douyin users. In just a few months, the Douyin account of
"Electronic Music Information"（电子音乐资讯） has successfully cultivated ravers and followers of
various electronic music genres.
In the music industry, the 360 Deal relationship between
commercial entities such as companies and studios and artist positions such as DJ/producer at
least includes booking agency, artist management, record label and other businesses. In
detail, 360 Deal may has different business scope depending on the contract situation, but
it's always translated literally and it's a full range contract.
图片来自电子音乐资讯 图片版权属于原主
360
Deal project of "Electronic Music Information"（电子音乐资讯）, which also owns booking agency,
artist management company, record label and event promoter, try
to build a home for versatile multimedia artists.
图片来自电子音乐资讯
| XING KONG | M2 图片版权属于原主
XING
KONG: formerly known as DipperX and S-dancer, also known as “星空下的舞者”,
he has been producing tracks and releasing them globally since 2012, and became one of the
first pioneers in the production and promotion of dubstep in China. He became the manager of
Baidu Dubstep Tieba since 2013. XING KONG was also a graduate student who was a frequent
credit champion. He has attracted more than 80,000 followers (addition result) on global
social media and stream platforms.
Yaakov:
became a music producer/DJ since 2016. Many followers call him "little deadmau5" for his early
production of traditional progressive house, he took the initiatives to transform himself into
a techno artist, especially in the live performances of unlimited subgenres like major
industrial techno, hard techno and dark techno, which repeatedly set records for sold-out
tickets. After many achievements, Yaakov was honored to become one of the most popular techno
artists on NeteaseCloudMusic.
KOOOZ:
formerly known as Glitche, KOZMIC, Rinyoru, is a little-known true power producer who’s been
dedicating to real, authentic house music. He is a music-tech geek with an eccentric and
slightly withdrawn personality. KOOOZ used EP such as Sync
Mode #002 [pt.1] and Sync
Mode #001 to
redefine the level at which Chinese house music was not experienced. Better than most of his
peers in sound design, KOOOZ is able to tap into hundreds of electronic music genres and
sub-genres, he is about to rise abruptly based on his accumulated strength.
"Electronic
Music Information"（电子音乐资讯） launched an all-round artist team project on January 1,
2019, at
the beginning, it focused on the work related to booking agency and other agency matters,
and was committed to finding excellent DJs/producers and selling and handling performances
for them. Over
the course of 2019, "Electronic Music Information"（电子音乐资讯） has won to more than 60 show
bookings for its signed artists.
During
November to December in 2019, XING KONG, Yaakov and KOOOZ attended a total of 11 sites as
performers of Electronic Music Information 4TH Anniversary
Tour, most of the sites are full house, and with the help of third party channel of size more
than thousands of followers achieved higher coverage, and then by performances attached real
amounts of new followers. "Electronic
Music Information"（电子音乐资讯） will join three 360 Deal multimedia artists to launch more
multi-themed tours in 2020.
In
April 2019, "Electronic Music Information"（电子音乐资讯） added artist management, record
publishing and other businesses, and established exclusive 360 Deal relationship with XING
KONG, Yaakov and KOOOZ. "Electronic
Music Information"（电子音乐资讯） strengthens the brand value of its artists with rich knowledge of
the music industry, maintains the work of the artist team with professional and
authoritative artist management logic, and participates in various investments in artist
management.
As
of the introduction updates, "Electronic Music Information"（电子音乐资讯） has released more than 150
tracks for three 360 Deal signed artists worldwide and has racked up more than 400,000 plays
overseas alone. In addition to releasing music on their own labels, "Electronic Music
Information"（电子音乐资讯） also helps their artists establish record deals with many labels around
the world through existing resources and extensions.
"Electronic
Music Information"（电子音乐资讯）,
on the other hand, also plays a role of record label of XING KONG, Yaakov and KOOOZ’s in 2019,
included 20K
EP, Butterfly
Effect, Wait
No More (Remixes), Sync
Mode #002 [Pt.1] and
other singles, EPs, remix collections or albums, they are all streaming officially released
around the world. All of KOOOZ's released works have been promoted globally through "Electronic
Music Information"（电子音乐资讯）.
During
work in 2020, "Electronic
Music Information"（电子音乐资讯）
has established resource partnerships with various internationally renowned record labels for
artists who have signed on, ranging from Youtube channels to overseas new media accounts to
high energy playlists in China and abroad and promotional resources for well-known radio and
event promoter. No matter XING KONG, KOOOZ or Yaakov all will have more outstanding
achievements in China and abroad to share with China's electronic music scene.
On
September 3, 2019, the Instagram account of "Electronic Music Information"（电子音乐资讯） restarted
(@electronicmusicinformation), after months of interaction, "Electronic Music
Information"（电子音乐资讯） and many overseas promoters, labels, DJ/producers got set up
communication, which is a preparation for the possible multinational cooperation in the
future. Everything
is not only to enrich the influence of "Electronic Music Information"（电子音乐资讯） scope, but
also for it’s artists.
In
May 2020, "Electronic Music Information"（电子音乐资讯） restarted its Taobao store which was
established in 2014 and transformed it into a peripheral sales channel of "Electronic Music
Information"（电子音乐资讯） brand. After nine months, the first pure original design for "Electronic
Music Information"（电子音乐资讯） is start for sale.
On
January 1, 2020, "Electronic Music Information"（电子音乐资讯） announced its first shift in the
2020s. At the same time of reducing the number of articles per day, we perfect "Electronic
Music Information"（电子音乐资讯） on the various vertical projects outside the new media, established
the new acoustic music brand "Power-off Language", etc, constantly considered and explored the
feasible target of expansion in addition to the new electronic music media, and continued to
expand to an infinite dimension.
Has
experienced in 2020, "Electronic Music Information"（电子音乐资讯）in the new media and video business
continued to maintain updates daily, heavily destructed by the novel coronavirus epidemic but
is still as planned investing to establish official website (constructing), mall according to
the original plan to sell in the middle of the positioning of the brand peripheral, continue
to build long term international relationships in artist management and record release. On and
on.
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